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Plymouth Ice Festival
Page 4
On the money
Sponsors bring ‘free’ entertainment, event to community
This 'free' event is pretty expensive.
If it weren't for the generosity and
commitment to the community of
manymajor sponsors, the 30thAnnual
Plymouth Ice Festival wouldn't be
able to offer the 'free' music, entertain-
ment, demonstrations, ice carvings
and competitions more than 100,000
people are expected to enjoy Jan. 20,
21 and 22.
Producer Sam Walton of Signature
Professional Group is the first to
acknowledge the debt the community
owes to the sponsors who pay for the
event so that there is no cost for the
entertainment and exhibits.
“This event costs, as a bare mini-
mum, about $75,000 to produce. The
event receives no funding from city,
state of federal dollars and all expens-
es must be paid for by private
fundraising,”Walton explained.
There are costs involved that very
few of visitors to the event ever think
about, he noted. Walton said that the
majority of the operating budget for
the festival comes from corporate
sponsorships. The city permit and
operations bill usually comes in about